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Why Positioning is a Specialty
It’s a Make-or-Break Proposition The window of opportunity to market a new product is short. It requires all hands on deck to develop standout positioning and communicate it effectively. In this...
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Stop: Ask the Customer
Your Success Depends On It How many times do ideas get communicated to the marketplace without seriously engaging the potential customer in the process? It is more times than most would care to admit....
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Driving Business Growth
It’s Never Too Early To Make It Clear Seeing Ahead You wouldn’t voluntarily steer a car that had a muddy windshield. Yet many businesses do exactly that when they treat positioning as a “launch”...
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Why Startups Fail
A Marketer’s Perspective Source: VentureBeat How Startups Are Dying Faster Than They’re Being Created Lack of Market Visibility Threatens Viability This headline, “How Startups Are Dying Faster Than...
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Early Stage Marketing
How To Secure Customer Traction Communicating value clearly, concisely and competitively is essential for establishing a customer connection. However, securing traction requires more. There are three...
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Standout Positioning
It’s a Make-or-Break Proposition Event Announcement When: Wednesday May 13, 2015, from 4:00 to 6:00 pm PDT Where: University of Washington. CoMotion Incubator. Fluke Hall. Seattle, WA What: Every...
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Congratulations 9Mile Labs
Three Milestones: As a mentor with 9Mile Labs high-tech accelerator, I have the pleasure of working with motivated start-up teams on their positioning and go-to-market strategies, playing a role in...
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Super Bowl 51 Commercials:My Pick
As a marketer, I watch the Super Bowl for the commercials. The game is terrific, but the commercials deliver the same kind of thrill ride to anyone involved with selling a product or service – which...
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Seattle Angel Fund Speaker Series
Creating a Killer Marketing Plan I had the pleasure of being a speaker at the third session of the popular Seattle Angel Fund Speaker Series. I want to thank the sponsors Karr Tuttle Campbell, Seattle...
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Evrnu Recognized in Fast Company’s World Changing Idea Awards
It’s a real pleasure to be part of that moment when a company with a world changing technology receives industry recognition. Congratulations to the team at Evrnu for the work they are doing to help...
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